Essay about Marketing and Psychology - 862 Words

The Truth of Marketing and Psychology Mustafa Bilal University of Phoenix PSY/322 October 7, 2013 Chawn Williams Consumer psychology is a sub-branch of social psychology that falls under the umbrella of psychology. A consumer is a person or group that uses a service of product. Psychology is the study of the mind. These two words, when put together is the study of the human mind concerning â€Å"why† and â€Å"how† it decides why, what, where, and when to consume a product or service. Consumer psychology seeks to uses different method to understand the consumer and the inter working of their minds. The sole purpose of the branch of study is to help improve marketing. It can be said â€Å"A good product with bad marketing†¦show more content†¦Whatever elements the company feels will be successful in marketing their product and developing a brand, requires research of those particular demographics to understand the elements they feel are associated with success. Once the brand is established, it can compete with other brands by marketing a stronger and powerful message abo ut why a particular brand has a strong meaning of success than another. Market communications and Consumer Psychology are one in the same. They are independent elements, but they are also co-dependent. Marketing communication could not be effective without consumer psychology; consumer psychology has no why of proving its results to be true without communicating through the market. This is only one example of the truth concerning the relationship between these two entities; marketing and psychology. They relate because they are both allowing each other to exist. The marketing campaign will be inadequate without consumer psychology: It can be said that the market outside of the essentials needs of human being, will no longer exist because people will not be sold an idea of what they need beyond the basics to survive. So, markets exist because of the study and application of consumer psychology. Consumer psychology is the study of the human mind and its â€Å"truths† behind why it will or will no purchase a product. Consumer psychology has learned that selling the human mind feelings ofShow MoreRelatedMarketing and Consumer Psychology2680 Words   |  11 PagesMARKETING AND CONSUMER PSYCHOLOGY INTRODUCTION Consumers referred to all those individuals who buy products and services either for themselves or on behalf of their households. They can be either users of products or services, or responsible for the welfare and wellbeing of those who use them. Consumers buy products or services in order to meet the physical demands of life, apart from using, purchases to indicate their roles in the society, to express their personalities, communicate their attitudesRead MoreConsummer Psychology and Marketing Communication971 Words   |  4 PagesConsumer Psychology and Marketing Communication Message Consumer Psychology and Marketing Communication: A view to Concepts and Drives PSY322 February 27, 2013 Abstract This essay will discuss the definition of consumer psychology, and will describe the psychological concepts and their importance in developing a successful marketing communication message. It will further explain the relationship between consumer psychology and marketing communications. Consumer Psychology and MarketingRead MoreConsumer Psychology Marketing Communications1025 Words   |  5 PagesCONSUMER PSYCHOLOGY MARKETING COMMUNICATIONS PSY322 May 13, 2013 Charles Dudek This purpose of this paper is to analyze two articles in the context of consumer psychology and marketing communications. The fist part will define consumer psychology looking at why consumer behave the way they. The paper will also examine how research has made it easier to predict human behavior exploring its benefits. The aspect of using what has been learned about consumer psychologyRead MoreConsumer Psychology and Marketing Communication Essay695 Words   |  3 PagesConsumer psychology is an important part of current society. The reasons behind why products are in some areas and not others are determined by consumer psychology. Businesses must decide what to sell. They must also decide how and where to sell their products. Psychological concepts assist businesses in making decisions and discovering the best options available to them. Companies find ways to creatively brand their products to entice consumers to purchase them. People are not always aware theyRead MoreConsume r Psychology and Marketing Essay examples891 Words   |  4 PagesConsumer Psychology and Marketing Communications Article Analysis PSY/322 University of Phoenix Consumer Psychology and Marketing Communications Article Analysis Consumer psychology is described as the study of the patterns or choices that people make when purchasing items or services (Perner, 2010). It involves trying to predict the buying patterns of consumers, as well as what types of advertisements or promotions reach various groups of consumers (Perner, 2010)Read MoreConcepts And Principles Of Marketing And Consumer Psychology Essay931 Words   |  4 Pages2.0 Introduction The aim of this report is to gain an insight into how the concepts and principles of marketing and consumer psychology are applied to a certain product and aim to analyse and evaluate the application of marketing and consumer psychology concepts by a product. This report will be looking at the Cadbury’s Dairy Milk chocolate bar, a product that is known around the world; â€Å"In 1824, John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham†¦ The Cadbury manufacturing businessRead MoreConsumer Psychology and Marketing Communications Article Analysis846 Words   |  4 PagesConsumer Psychology and Marketing Communications Article Analysis PSY/322 August 14, 2013 Consumer Psychology and Marketing Communications Article Analysis People think, desire and act different. Consumer psychology can be a study of costumer behavior. Market communication will involve in consumer psychology by media promoting and targeting people by the evidence collected. These articles represent that behavior that bring joy to people and creates a study of marketing basedRead MoreConsumer Psychology and Marketing Communications Article Analysis807 Words   |  4 PagesConsumer Psychology and Marketing Communications Article Analysis PSY/322 November 13, 2012 Dr. Sharlyn Moore Consumer Psychology and Marketing Communications Article Analysis Consumer Psychology is the art of determining consumer requirements through study and analysis of consumer spending and purchasing habits relating to products or services advertised for sale. The analysis portion focuses on consumer motivation concerning products and mood relative to purchasing products. The CherryRead MoreConsumer Psychology Affecting the Marketing of Real Estate4782 Words   |  19 Pages Executive Summary The purpose of this paper is to outline how differences in consumer psychology affect the marketing of real estate. For this purpose I have used the different theories of motivation, values, self and self-identity. Through the help of literature review on these theories, and through interviews of three different customers, I have tried to identify the link between a customers psychology and his/her choice of residence. The three respondents are of varying backgrounds, ages andRead MoreA Positive Note For Advertising858 Words   |  4 PagesAdvertising So many people are intimidated by the word marketing. They may not realize it, but marketing is a part of their daily routine and they will use it for the rest of their life. Singles use marketing theories to find love, parents to convince children to behave, and teachers to sell knowledge to the classroom. Anytime someone successfully convinces or sells another person on their idea, or product, they likely used elements of marketing without even realizing. In light of this, one of the

Analysis of Hills Like White Elephants Essay - 1049 Words

Analysis of Hills Like White Elephants â€Å"Hills Like White Elephants†, by Ernest Hemingway, is a short story published in 1927 that takes place in a train station in Spain with a man and a woman discussing an operation. Most of the story is simply dialogue between the two characters, the American and Jig. This couple is at a critical point in their lives when they must decide whether or not to have an abortion. Certain themes arise from this story such as choices and consequences, doubt and ambiguity, and how men and women relate. Hemingway also uses many examples of symbolism in â€Å"Hills Like White Elephants†, including descriptions of the surrounding scenery, the hills themselves, and the station where the action takes place.†¦show more content†¦Certainly the fact that abortions are not legal at this time in Spain is also playing on the girl’s mind (Short Stories for Students 159). The reader is also left with great doubt, as there is no resol ution or decision given by Hemingway at the end of the story. The final theme derived from this story is how men and women relate to each other. Most of Hemingway’s stories are masculine in nature, but â€Å"Hills Like White Elephants† shows the woman’s point of view as the more rational of the two (Short Stories for Students 158). The man is shown as being selfish and irresponsible by starting this relationship and then lacking the support Jig needs (Hamid 78). The American sees life as being very straightforward and rational, while Jig is considered to be romantic and living in an emotional world (Beacham 8). Clearly, these themes are still applicable in modern societies concerning this issue of abortion. Hemingway uses many instances of symbolism in this short story to coincide with the themes and feelings of the characters, such as the description of the scenery surrounding the train station. On one side of the station there is vegetation and fields of grain, while the other side is dry and barren (Short Stories for Students 159). The fact that the station divides these contrasts of environments is a symbol for the couple’s decision. The choice to have the abortion symbolizes sterility, which coincides withShow MoreRelatedAnalysis Of Hills Like White Elephants 1517 Words   |  7 PagesPaul 5 December 2015 Female Disempowerment in â€Å"Hills Like White Elephants† In the story â€Å"Hills Like White Elephants,† Ernest Hemingway uses his in-depth ability of foreshadowing to provide the reader with little information on the stories background or future events to come. At first glance, the discussion that takes place in story seems like a minor argument between a couple at a train station in Spain. However, upon deeper analysis, this piece takes a stab at one of the touchiestRead MoreAnalysis Of Hills Like White Elephants 1911 Words   |  8 PagesC2C Eric J Holm 10 Dec 2015 Dr. Van Nort Final Essay: â€Å"Hills Like White Elephants† Jig’s Abortion through the Historical and Textual Lens â€Å"I know you wouldn’t mind it, Jig. It’s really not anything. It’s just to let the air in† (Hemingway 213). In Ernest Hemingway’s â€Å"Hills Like White Elephants,† an abortion is debated through subtleties, similes, and symbols. The abortion is never explicitly mentioned, but instead Hemingway leaves the reader to conclude what this â€Å"simple operation† really is (213)Read MoreHills Like White Elephants Analysis1803 Words   |  8 PagesSubject The text â€Å"Letting the air into a relationship: Metaphorical Abortion in ‘Hills Like White Elephants† by Wyche David aims at analyzing and synthesizing the short story by Hemingway â€Å"Hills like White†. The analysis would provide new knowledge to readers of the short story or provide the readers with a new point of view of analyzing it. The subject of the text is to present his ideas on the short story and well as critique other critics who had previously critiqued it. The story illustratesRead MoreStory Analysis of Hills Like White Elephants723 Words   |  3 PagesHills Like White Elephants Erich Auerbach wrote Mimesis in 1953 and used his theories about foreground and background to help in his analysis and understanding of the story of Odysseus. His analysis is appropriate for this one story but can also be applied to other stories wherein the truth of the tale is not expressed directly (Auerbach 3). Authors can instill additional meaning through the text by the tone that is set and the way dialogue is written. Background and foreground in this contextRead MoreCritical Analysis of Hills Like White Elephants923 Words   |  4 PagesMikhail Shimonov Professor Kaufman March 28, 2011 Critical Analysis of Hills like White Elephants At first glance, Hills like White Elephants by Ernest Hemingway, may allude to many interpretations, however, the short story has a clear purpose. Set in the Ebro River valley in Spain, the story looms around the issue brought forth by Jig and the American, who is nameless throughout the whole story. The issue here being the ‘simple operation’ that Jig is about to undergo which happens to be anRead MoreAnalysis Of Hills Like White Elephants 993 Words   |  4 PagesEnerest Hemingway’s short story titled Hills Like White Elephants, is a story that may seem as simple and plain as if not much is going on. However, the story is actually very intricate; the author was able to say a lot without using many words. The story is about a conversation between a man and girl who are waiting for a train in Spain. The couple are both distressed about how they should make a decision of whether to keep their baby, or terminate the pregnancy. Hemingway is able to say indirectlyR ead MoreFormalistic Analysis of Hills Like White Elephants825 Words   |  4 PagesIn an analysis of the story â€Å"Hills like white elephants† by Ernest Hemmingway, one is forced to take a deep look at the hidden meanings embedded in the story. Considering the point of view, the significance of the location and its relevance to the story, the structure of the text, the symbolic meaning of the two landscapes and the title of the story, the entrails of the story are exposed. Hemmingway’s story is written in an objective or dramatic point of view. The story is told primarily throughRead MoreHills Like White Elephants : A Critical Analysis1708 Words   |  7 Pagesâ€Å"Hills Like White Elephants†: A Critical Analysis Introduction: One of the many themes in his stories for which Ernest Heming way is known, includes feminism. At Hemingway’s time feminism was known as a famous movement and it affected many important writers like Octavia Butler and Virginia Woolf. Hemingway was a literary icon of his time and he was influenced by the political, social and human rights movements of his time. He was also touched by the hopelessness of women and how their thinkingRead MoreAnalysis Paper Hills Like White Elephants815 Words   |  4 PagesShort Story Analysis Paper Topic: Hills like White Elephants Meaningful Hills Hills are seen as just abstract objects in a distance, some may be seen as beautiful and they are hard to get around when you don’t have the best way to overcome them. In the short story an American man and a girl named Jig are sitting in a rail station waiting for the train to Madrid. While they are waiting, they have an intense, ongoing discussion over whether or not Jig will get an abortion. The hills are viewedRead MoreAnalysis Of Hills Like White Elephants1435 Words   |  6 PagesMany who have read â€Å"Hills like White Elephants† can agree that it is a hard story to comprehend. The meaning is hidden and has to be deciphered. When I found out the meaning I was blown away. I had no clue the story was about abortion. There are many views on whether the girl wants to go through with it or if the â€Å"American man† is forcing her. There are many facts that point to the conclusion that the man is forcing the girl to commit abortion. The language, tone and th e setting all point to this

Individual Project Free Essays

I was the youngest of my two brothers and one sister, growing up in a small city on the Eastern shore of Maryland. Salisbury is the city name of my hometown. Our father died when I was at the young age of four. We will write a custom essay sample on Individual Project or any similar topic only for you Order Now My mother who was very strong willed and independent raised all of us on her own after daddy died. She raised us and taught us to do well in school and to make good grades. She instilled in all of us to be very loving and presentable children that respect our elders. We were brought up in the church and taught to say our daily prayers before going to bed at night. Hygiene was a must and cleanliness was a daily routine. My grandson is nine years of age and he also lost his father(my son) at a early age, as we did. He use to come visit me during the summer and on holidays. He is a lovable child that had no will to do his best in anything. His mother is a deaf mute and very uncaring to her children. My grandson and his siblings have been removed from their homes by the State Dept. of Social Services over seven times since he has been born. They were taken away because the mother wouldn’t send them to school, would not keep appointments for their dental work or health checkups and leaving them unattended for more than 24 hours. Because of her neglect my grandson lost all hope of being anybody in his world. He has been placed in foster homes, unknowingly to me over the past three years of his life. The mother is in and out of jail. During her absence from their home has caused so many terrible events. The kids were attacked by a dog that they brought in the house off the streets of Baltimore. His two sisters were raped by friends of their mother. They have gone to bed without anything to eat or drink. I went to Baltimore and rescued my grandson from his mother and that terrible city of Baltimore. My daughter and I have taught him so much since he’s been living with me for the past two years. He now knows how to bathe daily, brush his teeth, match his clothes and shoes and most of all has been on the honor roll for the past two years in school. I’ve filed for custody of him. I’m still waiting for the custody courts to grant me a decision. I’m strongly leaning toward being granted sole custody of him. My children are grown and one of them is deceased. I raised them in the footsteps of my mom raising me. This venture has been very stressful for me at times, but I’m not going to give up on him. I’m at the age of 55 and starting all over again raising a child. I’m overjoyed because my grandson is safe and well taken care of and very much loved. Neglect is one of the main reasons for early age deaths of many children who are raised in the inner cities. Evidence and witnesses are needed to win a custody case. Even though the decision that the courts and custody hearings, I feel that I should be awarded sole custody of my grandson. How to cite Individual Project, Essay examples

For And Against Euthanasia Essay Example For Students

For And Against Euthanasia Essay W. Nick LawlorLawlor 1Ms. RuffuComp and LogicApril 4, 2001Euthanasia: Premature DeathThe famous Dr. Kevorkian, assisted suicide, and mercy killing are terms one may be familiar with, but what is the truth behind euthanasia? Euthanasia is putting someone to death who has an incurable disease and not letting them die naturally. Euthanasia can no longer be thought of as a solution. With advancements in pain medication, there is no need for mercy killing. In the light of euthanasia, doctors hold too much power because of the influence of their position. Euthanasia must be repudiated as a solution to any kind of illness because premature death never solves anything, and doctors must not hold the final decision. Euthanasia must not be considered a viable treatment for the terminally ill. What does terminally ill mean, and who decides whether an ill patient is terminal or not? Doctors diagnose a patient to be terminally ill when the disease will ultimately kill them. Doctors are incapable o f predicting the future, therefore, they can be unaware of a treatment that will soon be available. But medicine has changed since the 1960s, and many of the old definitions must be discarded. Sophisticated equipment and new techniques now permit HCPs to resuscitate and save the lives of patients who would have no chance of survival only a few years ago (Weiss 79). Doctors who advise euthanasia as a solution may be acting prematurely. A patient may be assisted in his suicide and the next day a cure may be found for his disease. Some may say this is hardly possible, but the possibility is still there. Dr. Weiss suggests this, At any time, a new discovery could save the life of hundreds of the terminally ill. Cures can come down the pipeline at any day Dr. Marshal L. Bruner of Fort Lauderdale, Florida. How would family members feel if they had okayed a mercy killing just days before a new drug became available? (Weiss 87). Euthanasia may be a premature act by the doctors whom the pati ents admire. With this admiration, the ill turn to doctors for the best possible way out of their Lawlor 2ailment. This desperation gives doctors who could recommend euthanasia to all terminally ill patients, too much power. To patients, their situation is hopeless because of the pain they are going through, they may decide to take their physicians advice. If a doctor confidently suggests a certain course of action, it can be very difficult for a patient to resist (Christian). The patients are confused and yearn for relief from their suffering. In this way a voluntary decision becomes involuntary because of the doctors advice and the patients hopelessness. History has shown that once voluntary euthanasia is legal, involuntary euthanasia inevitably follows (Christian). This alone shows how doctors have the upper hand. Pain is controlled through medication now more than ever. Everyone has the right to die but not the right to be killed. Pain and the right to die are no grounds for seeking euthanasia. Terminally ill patients can find relief from their suffering in prescription pain medication such as Tylenol-3 or morphine. Supporters of euthanasia state that everyone has the right to die. If one ultimately chooses euthanasia over life, they are not dying naturally; they are being killed before their time. Many people seeking death as a solution are in a dramatic mental state. People seeking euthanasia typically are depressed. In one study, of the 24% of terminally ill patients who desired death, all had clinical depression (Euthanasia). With modern technology, pain can be reduced remarkable, and this depression can be treated profoundly. .u142803e5fae625e56a3e4620283319a8 , .u142803e5fae625e56a3e4620283319a8 .postImageUrl , .u142803e5fae625e56a3e4620283319a8 .centered-text-area { min-height: 80px; position: relative; } .u142803e5fae625e56a3e4620283319a8 , .u142803e5fae625e56a3e4620283319a8:hover , .u142803e5fae625e56a3e4620283319a8:visited , .u142803e5fae625e56a3e4620283319a8:active { border:0!important; } .u142803e5fae625e56a3e4620283319a8 .clearfix:after { content: ""; display: table; clear: both; } .u142803e5fae625e56a3e4620283319a8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u142803e5fae625e56a3e4620283319a8:active , .u142803e5fae625e56a3e4620283319a8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u142803e5fae625e56a3e4620283319a8 .centered-text-area { width: 100%; position: relative ; } .u142803e5fae625e56a3e4620283319a8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u142803e5fae625e56a3e4620283319a8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u142803e5fae625e56a3e4620283319a8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u142803e5fae625e56a3e4620283319a8:hover .ctaButton { background-color: #34495E!important; } .u142803e5fae625e56a3e4620283319a8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u142803e5fae625e56a3e4620283319a8 .u142803e5fae625e56a3e4620283319a8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u142803e5fae625e56a3e4620283319a8:after { content: ""; display: block; clear: both; } READ: Cultural competence EssayEuthanasia, a killing, is not a solution; it is a pressured way out used by the terminally ill who are not always thinking clearly. One must not let doctors make the final decision, and one must have faith in technology and medicine to realize there may be a cure. Nature should be allowed to take its course; not allowing this is murder. Lawlor 3Works CitedChristian Medical Fellowship. http:www.cmf.org.uk/. copyright 1997. registered charity # 1039823. 3-28-01Euthanasia.com. http://www.euthanasia.com/. 4-1-01Weiss,Dr.Brian L. Many Lives, Many Masters

Kellogg`s Company Essays - American Brands, Breakfast Cereal

Kellogg`s Company Objective: Our goal in composing a financial statement is to construct the most comprehensive, thorough document possible, in order to attract investors and to confirm that we have taken the time to explore as many potential issues for your business as may arise. Summary of findings: Our level of cereal marketing investment early in 1998 was not sufficient in the face of extremely competitive market conditions. This situation hurt our volume performance for much of the year and, combined with other issues in markets around the world, led to a decline in both sales and earnings. Nonetheless, we continue to have the utmost confidence in the future of our grain-based businesses, and we are fully committed to return to both top-line and bottom-line growth. Appendix # 1- Market Research Description of firm and its management: Kellogg's products are manufactured in 20 countries on 6 Continents and distributed in more than 160 countries. Mr. Langbo has been employed by the Kellogg's Company since 1956. He was named President and Chief Operating Officer in 1990 and became Chairman of the Board and Chief Executive Officer in 1992. In June of 1998, Mr. Carlos M. Gutierrez was named President and Chief Operating Officer. The competitive environment: The Company has experienced intense competition for sales of all of its principal products in its major markets, both domestically and internationally. The Company's products compete with advertised and branded products of a similar nature as well as unadvertised and private label products, which are typically distributed at lower prices, and generally with other food products with different characteristics. Principal methods and factors for competition include new product introductions, product quality, composition, and nutritional value, price, advertising and promotion. Economic climate and outlook: Although our 1998 business results were below our performance expectation, it was a year in which we put in place key elements of a stronger foundation for future growth. This included investments in new product development and a complete overhaul of our corporate headquarters and North American organizational structure. Should suitable investment opportunities of working capital needs arise that would require additional financing; management believes that the Company's strong credit rating, balance sheet and earnings history provide a base for obtaining additional financial resources at competitive rates and terms. Based on the expectation of cereal volume growth, and strong results from product innovation and the continued global rollout of convenience foods, management believes the Company is well positioned to deliver sales and earnings growth for the full year of 2000. Litigation: The Company is not a party to any pending legal proceedings, which, if decided adversely, would be material to the Company on a consolidated basis, nor is any of the Company's properties or subsidiaries subject to any such proceedings. Appendix # 2-Financial Forecasts Financial overview: Kellogg Company manufactures and markets ready-to-eat cereal and other grain-based convenience food products, including toaster pastries, frozen waffles, cereal bars, and bagels throughout the world. Principal markets for these products include the United States and Great Britain. Operations are managed via four major geographic areas, North America, Europe, Asia-Pacific and Latin America-which is the basis of the Company's reportable operating segment information. The Company leads the global ready-to-eat cereal category with an estimated 38% annualized share of worldwide volume. Additionally, the Company is the North American market leader in the toaster pastry, cereal/granola bar, frozen waffle and per-packaged bagel categories. During 1998, the Company realized declines in earnings per share both with and without unusual items. The Company experienced significant competitive pressure combined with category softness in its major ready-to-eat cereal markets, to which it responded by accelerating investment in long-term growth strategies, in clouding product development, technology and efficiency initiatives. Short-term liquidity: Net cash provided by operating activities was $719.7 million during 1998, compared to $879.8 million in 1997, with the decrease due principally to lower earnings and unfavorable working capital movements. The ratio of current assets to current liabilities was .9 at December 31, 1998 and 1997. Capital structure and long-term solvency: Long-term debt consists primarily of fixed rate issuances of U.S. and Euro Dollar Notes, including $900 million due in 2001, $500 million due in 2004, and $200 million due in 2005. The amount due in 2001 includes $400 million in Notes, which provide an option to holders to extend the obligation. For an additional four years at a predetermined interest rate of 5.63% plus the Company's then-current credit spread. The increase in operating margin for the quarter primarily reflects manufacturing efficiencies in the U.S. business and reduced overhead spending as a result of streamlining initiatives in North American and corporate operations.

South Africas Youth Essays - Labour Economics, Racial Segregation

South Africa's Youth Essays - Labour Economics, Racial Segregation South Africa's Youth SOUTH AFRICA'S YOUTH Reflecting back on the tragedy that just occurred at Columbine High School in Denver Colorado and the generalizations being made about the U.S youth and the crisis that we are in and supposedly are experiencing ,I decided to research the youth crisis in South Africa. There is at present no youth crisis as such. However young people find themselves in the midst of a range of crises that should be addressed urgently by the state and society. South African youths as a category refers to South Africans between 15 and 30 years of age; they constitute 29,5% of the population, yet there is no comprehensive youth policy in place to attend to their needs. Most young people share common values of society - signs of radicalism and militarism are found in only a minority of youth. Only a small percentage of South Africa's youth can be considered truly marginalized as the country's youth as a whole and therefore cannot be called a lost generation. Thirty-seven per cent of South Africa population were below the age of 15 in 1991. It can be compared with the average of 40% for similar countries in the world, less-developed countries averaging 44% and industrialized countries 23%. The composition of people between 15 and 30 years, comprised 29,5% of South Africa's population. Figures for racial categories indicate a total of approximately 8,3 million (75%) black, 1,4 m. (12%) white, 1,1 m. (10%) colored and 300 000 (3%) Asian youths in this group. There are many problems for the South African Youth and some of the most challenging problems include family and community instability that leads to a wide range of other social problems for youth. The black family has been under enormous strain partly because of an education system that is not providing all youth with relevant and quality education. Economic stagnation, together with inadequate education, has resulted in high levels of unemployment and poverty, especially among women and blacks. Demographic factors which continue to impact on the South African population and more specifically the youth. It has been estimated that by 1995, 50% of the age cohort 15 to 19 will live in urban areas. The extent to which young people from the different racial and cultural groups have become isolated from one another, with the accompanying negative stereotypes, intolerance and racism. A historical survey in the report leaves little doubt that South African youth have over the years been victims of political and socio-cultural crises. They have been subjected to poverty, blatant political manipulation, racial and other divisions that tore the country apart, and a lack of any systematic youth policy to attend to their needs. As a group, they have for many years been largely ignored by the leaders in control of their destiny. And yet, from the earliest decades of the century, they have attempted to assert themselves by forming youth organizations, by protesting against injustices and by insisting on a decent education and living conditions. Unemployment has been a struggle for the South African Youth. Studies show roughly 42% of youth between the ages of 15 and 30 were unemployed. Young women were particularly disadvantaged. In the first place, they were less likely to be part of the labor force because large numbers were involved in unpaid domestic work. Secondly, they found it difficult to find employment while being involved in unpaid domestic work. Unemployment affects the unmarried, junior members of households more adversely than the other members. Unemployment is higher in the homelands and in urban areas that comprise squatter and informal settlements close to the major metropolitan area. It is however unclear as to whether unemployment is higher in rural or in urban areas. At the time, studies indicate 45% of the black, 12% of the white, 40% of the colored and 29% of the Asian youth were unemployed. Family structure and living conditions play an important role. The core family has been seriously affected by social upheavals. Studies indicate that 22% of white, 20% of Asian, 32% of colored and 40 % of black families are currently headed by females. Stability may be found in nuclear, extended, compound or single-parent families. The extended kinship system among blacks and Asians seems to

Analysis Paper Term Example | Topics and Well Written Essays - 1250 words

Analysis - Term Paper Example Donatello’s David had been created a century earlier. Presumably, the bronze sculpture of David was finished in the 1440s. While these sculptures belong to two different periods within the Renaissance period, portray the biblical hero king David in different light, are made of different material, and have many other differences, they are both sculptures of nude males, gave the same subject matter (David’s victory over Goliath), and display the features of the Renaissance art. My goal in this paper is to critically examine these two sculptures and find how each of them represents its style, time period, and the talent of its creator. Also, the paper will focus on similarities and differences between these two sculptures visually as well as in terms of their meaning. First, let us focus on the sculpture of David by Donatello. This is a bronze sculpture which represents a standing man who poses one of his feet on his enemy’s head presumably after a victorious fight. The man is a portrayal of a biblical character – King David, while the head under David’s foot is that of giant Goliath. David is depicted with a mysteriously smile. He is nude but wears a hat with evergreen laurel on top of it. He also wears boots and has a sword in his hand. If to refer to the Scriptures, the sword is that of Goliath. Interestingly, the helmet of Goliath’s head features a feather. It looks as though it was attached to the victor’s foot. David, Donatello, bronze, circa 1440s Just as its predecessor – Donatello’s marble sculpture of David completed at the very beginning of the 15th century – bronze David appeared to be among the first free-standing sculptures of nude men since the time of Graeco-Roman civilization. Moreover, David within Donatello’s authorship was remarkably natural. This was possible to achieve due to the recently developed technique of schiacciato. The latter was about carving in a rather lo w relief with the help of the mathematical perspective trick taught by Brunelleschi, a famous architect of that time. That technique helped create illusion of bigger depth (Moretti, 2010, p.32). David by Michelangelo portrays King David in nude. David is presented in a pose which is clearly serene and confident. It seems he is contemplating something important. Perhaps this is the fight that he is about to have with Goliath, a giant warrior of enormous physical strength. This is the most widespread version of the statue’s background. Other critics also say David may be portrayed thinking about his victory after he defeated Goliath. The meaning behind this statue is â€Å"aspiration toward freedom, justice, and good government† (Bussagli, 2000, p.48). David, Michelangelo, marble, 1501-1504. The differences between these two sculptures of David stem from the fact that they were created within different periods. Donatello (1386-1466) lived and worked in Early Renaissance whose borders with late Middle Ages with its Gothic sculpture and architecture were still blurred. In history, this period is known as Quattrocento. Frederick Hartt in his History of Italian Renaissance Art (2006) refers to Quattrocento as to the forefront of Italian Renaissance. It encompassed culture and artistic heritage of both Middle Ages and Early Renaissance and may be called a transition from the medieval period to Renaissance. Revolutionary by its clearly expressed individualism, which was a sign of dramatic changes in all spheres of human life (economic, social, as well as cultural), Quattrocento was characterized by integration of Greek and Roman classic representations into the arts. At the same time, the Quattrocento artworks differed from those of High Renaissance with their highly perfect forms, lines, and representations. As or Donatello, he was a

Communication and Conflict Essay Example | Topics and Well Written Essays - 750 words

Communication and Conflict - Essay Example 71). An example of such a conflict is that between team members on the job. A common situation is when one team member wants to finish faster and therefore is willing to forego some tasks which he believes are unnecessary. The other team member, on the other hand, wants to ensure top quality and therefore would not want to rush the work. The goal of one is to finish sooner and may sacrifice quality; the other wants to ensure quality and therefore takes his time. Conflict ensues. If each person identifies and articulates his goals to the other, they often find that they could work up a compromise where the goals of each could be served by a common course of action. In the example, the team mates could agree on the level of quality and the steps necessary to attain it, with a view to reducing the time and eliminating those tasks not needed to ensure the quality. In such a scenario, the acceptable level of quality is attained at the soonest possible time. The perception of interference of goals and interests is therefore avoided, and conflict is eliminated. Page 1 question 2----Compare methods for improving conflict goals in this week's Case Study? Discuss concepts from the text, other than TRIP goals, which are addressed in the unit project. There are different methods by which conflict goals may be improved in most practical situations including the case study. First, it is important to understand that goals may change as actions are taken and the task progresses. Goals may be prospective, transactive or retrospective. Prospective goals occur prior to the conflict; for instance, prior to a vacation trip a wife may be thinking of going to a destination that includes shopping, while the husband may be thinking of going somewhere remote that allows for some fishing. Transactive refer to goals as the conflict is unfolding. The couple may realize that each of them have different interests, forcing them to adjust their expectations, like choose a destination that offe rs a little of both. Finally, there are retrospective goals, which occur after the conflict. Husband and wife may spend time and effort justifying to themselves the reasons they are adopting new goals. Another concept for improving conflict goals is to clarify one’s goals to the other. Clarifying goals allow for the elimination of misconceptions and arrival at a mutual agreement. It also helps to estimate the other person’s goals, in order to prepare an alternative proposal before the conflict may start, instead of just reacting to conflict situation. Finally, it is possible to arrive at collaborative goals among the conflicting individuals. By collaborating in goal setting, the short, medium, and long-range issues are addressed prior to the start of the conflict. The goals then arrived at are capable of being acted upon. PROJECT 1. Overview of the case The situation involves the conflicting goals of the cast, crew, producer and director of a play which is just to begi n production. The producer needs a commercial success, and the director is faced with the pressure of fulfilling this requirement while assembling his people who have conflicts with one another. 2. Presentation of the key facts The director, Roger, is uncertain of how to envision the new play. He is joined by Marla, the costumer, who is enthusiastic but a trifle disorganized. Tim, the set designer, and Risa, who is in charge of lighting, disagree about

Research report 8 Paper Example | Topics and Well Written Essays - 500 words

Report 8 - Research Paper Example â€Å"Major consequences flow from having an immigration stream taht ignores education or skills. Immigrants are now more likely than native-born Americans to lack a high school education† (Buchanan 406). This quotation meant that America’s present immigration policy is skewed towards admitting immigrants who are less skilled and less educated whose level of skills and education are comparable to high school graduate native born Americans. As a result of this wrong immigration policy, there are more immigrants who are dependent on welfare compared before and this has negative effects on American society such as higher social expenditures and higher taxes. Further, this kind of immigration policy is skewed more on admitting immigrants which are less needed by American economy because it ignores skills, education, age and experience unlike in Canada and Australia whose immigration policy are point based depending on the immigrants skills, education and other attributes which could be beneficial to their host country. The audience of the source are Americans and policy makers. The essay (or mostlikely, a speech) was probably written for a president and delivered by a President (although we do not know who exactly) evident with these passages from the texts; â€Å"That is why I am proposing immigration reform to make it possible to fully assimilate the thirty million immigrants who have arrived in the last thirty years. As president, I will ask Congress to reduce new entry visas to 300,000 a year, which is enough to admit immediate family members of new

Tourism Marketing Mix Essay

Tourism Marketing Mix Essay The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda.Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry Tourism is one of the worlds fastest growing industries at present and holds the status of the worlds no. 1 industry.Spending on tourism amounts to 5%-10% of total consumer, spending in a year worldwide.The industry creates a job every 2.4 seconds with every one of those direct jobs creating another 11 indirect ones.The tourism industry as a whole is presently estimated to earn over US$ 3.5 trillion worldwide. Indias share of the total market is a pittance at 0.51%. The non-tourist countries like Malaysia and Indonesia get much more tourists than India. Indias share of the total market is a pittance at 0.51%. The non-tourist countries like Malaysia and Indonesia get much more tourists than India. MARKETING MIX OF TOURISM INDUSTRY PRODUCT Product is the combination of tangible and intangible elements. The tourism product, which is mainly the destination, can only be experienced. The views of the location travel to the destination, the accommodation and facility as well as the entertainment at the destination all form the tourism product.Thus it is a composite product combination of attraction, facilities and transportation. Each of these components has its own significance in the product mix and in the absence of even single components, the product mix is incomplete. PRICE Pricing in tourism is a complex process. Pricing includes the prices of other services like Air travel, Bus, Railways, Hotels, etc. All are included in tourism package. Pricing also depends on the Geographic location of the destination.Pricing also depends on Seasonality. Seasonality is the most important factor in pricing. To match demand and supply tourist managers try to get either discount. E.g. Taj is the tourist attraction in India. Pricing is also based on competitors pricing. Pricing is also subject to government regulations. E.g. Air price changes tourism package also changes, if Hotel charges change then also tourism package changes. Pricing of the tourist product is a complex matter because of its composite nature. Geographical location of the destination affects the pricing decision. At the same time, seasonality factor and varying demand cannot be overruled. The objective of pricing in any other firms is to fetch a target market share, to prevent competition, and to take care of the price elasticity of demand. A very important way, in which the travel and tourism business responded to their highly complex pricing circumstances, is to operate at two levels. The first level is corresponds with the marketing strategy, which concerns with the product positioning, value for the money, long run return on investments etc. The second level corresponds to the marketing operations or tactics where the prices are manipulated to match the current demand and competition. PLACE Different distribution strategies can be selected for Tourism marketing. Tourism as a product is distributed as a travel. Internet is also used widely. There is an also small agent spread all over the town who plays a role of place. Large travel companies like Thomas Cook, Cox Kings, SOTC, etc they act as a wholesalers and these wholesalers also act as a retailer. The tourism marketer may not have adequate choice of the tourist center, because in most of the case the tourist destinations many be natural, historical attraction. But, infrastructure facilities, transportation, communication are important for the development of the tourist center. The major decision that the tourism marketer takes regarding distribution is relating to the channel of choice and channel members. The uniqueness of tourism industry is predominant position of intermediaries. The two major functions performed by the distribution system in tourism marketing are: To extend the number of points of sales or access, away form the location at which services are performed or delivered To facilitate the purchase of service in advance Different distribution strategies may be selected to reflect the companys overall objectives. The middleman may be tour operators, who buy tourism products in bulk and make them available to travel agents who are retailers. The range of tourist products, which are bought by the tour operators are airline seats, hotel accommodation, bus for local sight seeing, etc. they may also sell directly to customers. The latest mode of reaching the tourist is through Internet. Ticket booking can also be done through the Internet and payment is made with credit card. PROMOTION Creation of awareness has a far-reaching impact. The tourist organizations bear the responsibility of informing, persuading and sensing the potential tourists in a right fashion. The marketers need to use the various components of promotion optimally so that they succeed in increasing the number of habitual users. Promotion helps in maximizing the duration of stay, frequency of visit by offering new tourist products in the same country to areas, which have remained untapped or partially tapped. The various dimensions of tourism promotion are as follows: Advertising: Advertisement gives important information to the actual and potential tourists. Its coverage is wide. Advertising is aimed at the public to create awareness of the travel offers available on a resort and its attractions to influence their business decisions. Intangibility can be compensated with the help of visual exposure of scenes and events. We can project hotel bedrooms, well-arranged restaurants and cafeterias, swimming pools etc. Publicity: It focuses attention on strengthening the public relations measures by developing a rapport with media people and getting their personalized support in publicizing the business. It helps in projecting the positive image of tourist organizations since the prospects trust on the news items publicized by the media people. The publicity program include regular publicity stories and photographs to the newspapers, travel editors,  contact  with magazines on stories etc. advertising is a part of publicity. Sales promotions: Sales promotion measures are the short-term activities seeking to boost sales at peak demand periods to ensure that the firms obtain its market share and are used to help launch a new product or support an ailing or modified one. The tool of sales promotions is designed to appeal particularly to those customers who are price-sensitive. There are a number of techniques to promote sale and the tourist professional need to use them in the face of their requirements vis-a-vis the emerging trends in the business. Eg. In the tourism industry, a travel company offers give-aways to their clients, such as flight bags, wallets for tickets, Foreign Exchange (Forex) and covers of passport. The hotels offer a number of facilities like shoe shine clothes, first aid sewing kits, shower caps and shampoo. Further, the VIP clients also get fruits and flowers in their rooms. Word-of-mouth Promotion: Most communication about tourism takes place by word-of-mouth information, which in a true sense is word-of-recommendation. In the tourism industry it is found that the word-of-mouth promoters play the role of a hidden sales force, which help the process of selling. The high magnitude of effectiveness of this tool of promotion is due to high credibility of the channel, especially in the eyes of the potential tourists. The sensitivity of this tool makes it clear that tourist organizations need to concentrate on the quality of services they promise and offer. The marketers or the tourist organizations need to keep their eyes open, identify the vocal persons or the opinion leaders and take a special care of them so that they keep on moving the process of stimulating and creating demand. Personal Selling: Personal Selling is based on the personal skill of an individual. The travel and hotel business depend considerably on the personal selling. The development of travel and tourism has been possible due to well-educated and trained sales personnel. The development of tourism business has been influenced by the services rendered by the travel agents and travel guides since they work as information carriers. Personal selling is the personal presentation of a tangible product or intangible services or ideas to the customers. It is important to mention that in the tourism industry, the personnel who attend tourists form an essential ingredient of the product, such as sales personnel are found responsible for dealing with customers behind the counter, the resort representatives cater to the need of tourists when they reach the destination etc. all of them play a vital role in ensuring that the tourism products satisfy the tourists. The phrase- the customer is always right applies specifically to the tourism industry. No reduction in price would compensate for impolite and indecent travel guide, a solvent waiter and a surly or a haughty coach driver. These facts are testimony to the proposition that the travel business is linked with the performance and behavior of sales personnel or travel staff. Telemarketing: It is a method of selling in which a professionally sound telemarketer markets the business. The quality of technology and the communicative ability of the telemarketers determine the magnitude of success of this component. In tourism, the travel agents, offices of airways, receptionist, and secretaries work efficiently if the telephonic services are not up to the mark. Also recruiting a person considered to be professionally sound, personally-committed sales personnel having an in-built creativity, innovation and imagination is very important. Exhibitions: The participants include state and national tourism promotion boards, travel agents and tour operators, airlines, car rentals, cruise liners, holiday financiers, technology providers, hotels and resorts, education institutions in the field of hospitality and tourism. Over the years the participation of foreign tourism promotion boards like the Dubai Tourism and the Mauritius Tourism, etc has increased in order to aggressively promote their respective countries. PEOPLE It plays a most important part in tourism. In people local people are very important, that how they treat tourist. The travel agents, guides, staff of travel companies, sales staff, etc they are the people. Travel Company also like Railways, Air, etc. is included in people. Normally a tourist assures a tourism quality like hotels, Travel Company. The personnel who attend to the needs of the tourists form an essential ingredient in tourism marketing. The sales personnel are responsible for dealing with the customer behind the counter. The airline and transportation crew interact with customers while traveling. The resort or hotel representatives enter to the needs of the tourist when they reach the destination. The tourist guides, who interact with the customers at the tourist location, all form the people element in tourism marketing. These contract persons must be trained on interpersonal skills as well as knowledge of the product. In the tourism industry the travel agents and the travel guides are the two most important people who speak a lot about the industry. Hence it is imperative that they have to be at their best at all times. Travel guides especially, are expected to have a lot of patience, good sense of humor, tact to transform the occasional tourists into habitual ones, thorough knowledge of the places, linguistic skills etc. PROCESS The operation process of the tourism firm will depend on the size of the tourism firm. The sequential steps involved in the delivery of the tourist products are: Provision of travel information: The information regarding the travel is provided at a convenient location where the potential tourist seeks clarification about his proposed tour. Preparation of itinerates: It is a composition of series of operations that are required to plan a tour. Liaison with providers of services: Before any form of travel is sold over the counter to a customer; contracts have to be entered with the providers of various services including transportation companies, hotel accommodation, coaches for local sightseeing etc. Planning and costing tours: Once the contracts and arrangements are entered into, then the task of planning and costing the tour, this will depend on the tour selected as well as individual requirements. Ticketing: The computerized reservation system has in recent years revolutionized the reservation system for both rail and air travel. Provision of foreign currency and insurance: In case of foreign travel the final task provide foreign currency as well as insurance PHYSICAL EVIDENCE The tourist attraction, which is an expensive for the customer must be tangibilised with the help of tangible items like, comfortable seats while traveling, layout, and design of the resort, natural service scope, etc. the sign posts that indicate directions, route maps, information regarding rules and regulations of the tourist spot and the sign regarding the public utilities like toilets, telephone booth also form a part of the physical evidence. Printed matters such as brochures also play an important role in the development of tourism. As the product, in tourism is intangible. There is a need to describe fully the product, which is done by providing an elaborate brochure, which shows how different elements of the programmes are carefully planned to include all necessary information to make holiday establishes expectation of quality value for money, product image and status, which must be matched when the product is delivered. PEST ANALYSIS Environmental influences can be analyzed by using the PEST analysis. POLITICAL The political factors are the main driving force of the industry. The Indian tourism industry is built on the backbone of Government support and the industry cannot sustain itself without it. The various archaeological sites and the places of historical importance, the roads and the railways are all in the hands of the Government. All the support services like the hotel industry, the airlines industry and the tourist operators to name some are heavily dependent on the support and the cooperation of the Government.   The major reason as to why tourists visit India is for the vast and rich heritage that our country has. That is under the control of the Government, through the Archaeological Survey of India. Any policy change that comes into force can have dramatic effect on the way the industry players perform. For example, the Government charges high rates of taxes on the luxury and the star category hotels and this has always been a cause of disagreement between the hotel associations and the Government. There are many areas where the growth of tourism has not been rapid or has seen dramatic fall because the political environment has not been conducive. Examples are the North East for the former and Kashmir for the latter. The neglect of the Government in developing the North-East has led to a situation where there is practically no tourism in the seven states.   Similarly, the political turmoil in the state of Kashmir and now in Gujarat has caused a virtual decimation of the flourishing tourism industry. However, there has been a change in many of the policies of the Government with regard to the tourism industry. The hotel industry has been getting many incentives and many State Governments are encouraging the growth of major hotels in their states.   ECONOMIC The tourism industry not unlike the other industries grows with the increase in the spending of the people. The more the people spend the more the industry grows. The spending power of the people has been increasing in the country and all over the world. Since we are concentrating on the international tourists, the large increase in the spending power in most developed countries has left a large amount of idle cash in their hands. This has led to a tourism boom the world over and India has been no exception. There have been more people coming into the country with more cash than ever before. This has lead to an increase in the demand for better hotels. People who previously used to come to the country on a shoestring budget and hunt around for the cheapest accommodation can now afford to go in for luxury hotels. This has led to an increase in the number of hotels in the country. However, an increase in spending does not only limit itself to accommodation. The increase in the spending is also evident in the increase in the number of people traveling by air. Even the number domestic tourists traveling by air has dramatically gone up.   SOCIAL Tourism was always looked upon as something that led to the destruction of the social fabric of a place. The more the amount of outside people coming into a place, the more the perceived risk of that place losing its identity. A good example is Goa. From the late 60s to the early 80s when the Hippy culture was at its height, Goa was a haven for such hippies. Here they came in thousands and changed the whole culture of the state. This had a ripple effect on the country. People became cautious, especially of the international tourists. Whenever a certain place became famous, the example of Goa was cited to discourage the inflow of international tourists. However some places such as Kerala and Rajasthan have been able to strike a balance between their own culture and the demands of the international tourists and have profited handsomely in the bargain. People are now adopting themselves to the fact that tourism pays and it can be a major source of income for them.   In addition, tourism as a form of recreation has really caught on. People themselves have started traveling and are willing to travel to a place that is out of the way and exotic. While traditionally traveling on a holiday meant going to a hill station or a beach, now people are willing to go in for adventure tourism and also visit places that might be exotic and cannot really be called hospitable. For example, now places like Leh and Lakshwadeep are mentioned in the same breath as Goa or Kashmir. TECHNOLOGY Although technology does not seem to be a major influence at first glance, it plays a major part in the promotion of a place. Better communication facilities are one of the first prerequisites for growth in the inflow of tourists. This has been made possible with technology. Improved technology in the field of communication at cheaper costs has resulted in many remote and inaccessible areas of the country getting connected to the rest of the world. This connectivity has made these places visible to the world. Better communication means access to media. And that is very important if any place wants to be on the world tourist map.  Similarly better transportation facilities have lead to a dramatic increase in the number of tourists visiting any particular place. The presence of an airport and the availability of frequent flights are a great convenience to any traveler. TOURISM COMPANY:  SITA ONLINE TOURISM CORPORATION(SOTC) Established in 1949 with just five employees at an office in Cawasji Hormusji Street, Mumbai, it has grown to become one of Indias largest travel companies. By the year 1968, the Company had moved to a much bigger office at Mint Road and was also counted as one of the top ten travel agents in Mumbai, with a turnover touching Rs 25 million. A major turning point came in 1976 when SOTC handled its first group tour to the US during the bicentennial celebrations. Within three years, SOTC had taken about 500 passengers to Europe, the US, Singapore and Japan. In 1981, came another breakthrough when SOTC Package Tours began active advertising, with the first ad hitting the newspapers.Between the years 1983 and 1995, SOTC grew by leaps and bounds. It moved to new premises at Church gate, Mumbai, installed the first computer for sales and operations, and went through a management metamorphosis with a complete restructuring of the business into autonomous Strategic Business Units (Subs) with a state-of-the-art call centre. SOTC has been fulfilling the travel needs of Indians for over five decades now. It continues to seek out new and exciting destinations to offer to outbound travelers SOTCs outbound business operations broadly encompass Packaged Group Tours for Indians and Individual Holidays. SOTC World Famous Tours caters to those who seek comfort in group travel. It is widely acknowledged to be the most successful package tour brand in India. Recognizing the importance of language markets, SOTC also pioneered tours conducted in Marathi and Gujarati under the SOTC brand extensions: SOTC BhramanMandal and SOTC GurjarVishwadarshan. MARKETING MIX PRODUCT SOTC offers a variety of tours which includes tours for families with kids, tours for senior citizens, theme vacations like beaches and also special packages for pure vegetarian and jains.Some of its products are as follows:- SOTC World Famous Tours SOTC World Famous Tours is the flagship brand of SOTC, which pioneered the designing and marketing of escorted tours for cosmopolitan travelers in India. SOTC World Famous Tours has escorted over 3, 00,000 travelers across the globe for more than 30 years, to various destinations including Europe, Australia, New Zealand, USA, Africa, Mauritius, South Asia, and the Far East Being a 100% subsidiary of Kuoni Travel Holding, Switzerland one of the worlds largest travel companies SOTC leverages the advantage of the buying power and travel services to provide customers value for- money packages. SOTC has built a reputation that it lives up to its promise to take Indians around the world, while making them feels completely at home, no matter where they are. SOTC BhramanMandal In 2002, SOTC BhramanMandal was launched exclusively for Maharashtrian, to cater to their specific needs and requirements. SOTC BhramanMandal offers All-inclusive exciting package tour options to Europe, Far East, Australia and New Zealand. While designing the tours, every single need of the Maharashtrian is kept in mind their culture, eating habits and likes and dislikesProminent features of SOTC Bhraman Mandal Europe and Australia tours are the Predeparture meeting, Travel Kit and an experienced Marathi speaking Tour Manager who accompanies them all the way from Mumbai to the destination and back. Within just five years of existence, SOTC Bhraman Mandal has become a household name amongst the Maharashtrian. SOTC Gurjar Vishwadarshan SOTC Gurjar Vishwadarshan was launched especially for Gujarati community residing in India, to cater to their needs of having a Pure Indian Vegetarian Meal with a Gujarati flavor, Gujarati speaking tour manager at your service right from India to India and traveling with the finest Gujarati families makes your holiday the most memorable and comfortable one. Gurjar Vishwadarshan launched in the year 2004 received an overwhelming response from the Gujaratis staying all over India. Since then it has been scaling heights year after year today in its 4th year of existence it has become a household name for Gujaratis and is fondly rembererd by Gujarati holiday goers, this has been possible because of all of those fellow Gujaratis who chose to travel with us. With the new positioning of our brand Expect More .in Gujarati which means Apeksha Thi Vadhare we assure our patrons that every time they can just expect more with SOTC.Gurjar Vishwadarshan is one of the business units of SOTC. SOTC ha s pioneered its position in the packaged tour segment with its unparallel expertise devised over last 50 years. SOTC Do-it-Yourself Holidays SOTC Do-it-Yourself Holidays caters exclusively to the needs and requirements of the discerning Free Individual Traveler. It offers a wide range of customized holidays that allows individual travelers the freedom to define their preferences of the destination, length of stay and pace of travel .Following high-quality standards, SOTC Do-it- Yourself Holidays have ensured accommodation at some of the worlds finest hotels allowing for proximity to city centre attractions such as shopping malls, pubs, cafes, restaurants and scenic delights. An individual traveler on SOTC Do-it-Yourself Holidays has the option to explore all the attractions of a single city. Or focus on all key cities of a particular country. They can even combine two to eight countries in their holiday, depending on their tastes, time and budget. SOTC Holidays of India SOTC Holidays of India has something for every kind of traveler be it families, youth, students, honeymooners, groups or individuals. SOTC Holidays of India offers packages that cover every conceivable tour requirement whether it is an extended vacation with the family, a paragliding spree with friends or simply a rejuvenating weekend break. SOTC Holidays of India offers an opportunity to visit and explore all the splendors of India through various categories of holiday packages. SOTC Holidays of India has categorized all holiday packages into Standard, First and Deluxe Class categories.It also offers a wide range of customized holidays thereby giving individual travelers the complete freedom and flexibility to define their preference of the destination, length of stay and pace of travel SOTC Holidays of India offers packages that cover every conceivable tour requirement; whether it is an extended vacation with the family, a paragliding spree with friends or simply a rejuvenating weekend break SOTC Holidays of India offers you an opportunity to visit and explore all the splendors of India through various categories of holiday packages:- Classic Holidays of India are time tested popular attractions like Kashmir, Himachal, Rajasthan and Kerala those have proved their ability to completely satisfy the traveler Fun-filled Beach Holidays offers not just sun and sand but also cool lagoons, clear waters, corals, reefs and beach resorts. Hill Stations Quick Getaways offer a break through a multitude of retreats at a short distance from home. Spiritual Retreats to Rediscover Your Soul provide excursions to various spiritual and hallowed sites. Components of Tours as a Product Sr.No.BENEFITMEANINGWITH RESPECT TO THE TRAVEL AND TOURISM INDUSTRY 1 CORE BENEFIT The fundamental benefit or service that the customer is buying. Traveling. 2 BASIC PRODUCT Basic, functional attributes. Ticketing,  hotel reservation. 3 EXPECTED PRODUCT Set of attributes/conditions the buyer normally expects. Customer friendliness, good food. 4 AUGMENTED PRODUCT That meets the customers desires beyond expectations. Prompt services, comfortable and convenient trip, spectacular sights, and music. 5 POTENTIAL PRODUCT The possible evolution to distinguish the offer. Totally customized tour packages, A grade service at every stage. PRICE SOTC offers price sensitive tours like cost saver and premium tours which can be afforded by all classes. In SOTC the tours are customized that is if customer cant afford the premium holiday he will be given the same tour but the cost will be reduced by offering him a deluxe hotel instead of a five star hotel or by offering him a non ac bus instead of a ac coach. PLACE Different distribution strategies are selected for Tours marketing by SOTC. There are also small agents (who have taken franchise of SOTC) spread all over the town/country who also play a role of place. SOTC act as wholesalers and also act as a retailer. The latest mode of reaching the customers is through Internet that is SOTC has its own website from where information on the tours can be procured, direct booking can be done for which the payment can be made through the credit card. SOTC also has its own offices from where booking can be done. PROMOTION SOTC uses electronic, print and all sorts of media as tourism is a highly promoted industry. SOTC gives printed ads in The Times of India mentioning the special tours in it with the special prices offered by them. Brochures are another form of communication provided by SOTC to stimulate customers and motivate them to buy. They are used to demonstrate in pictures and words the images and positioning of the product and the organizations. PEOPLE SITA enjoys loyalty of its 2, 00,000 Indian customers.   PHYSICAL EVIDENCE SOTC provides its customers with a detailed brochure of the tour they have selected, a list of things to be done before going for a holiday e.g. cooking gas switch to be turned off etc and if the customer is going for foreign tour then a list of basic words like hello, water etc in the foreign countrys language which will make it easy for the customer, this establishes value for money, product image and status, which must be matched when the product is delivered. RURAL TOURISM Rural  tourism  focuses on participating in a rural lifestyle. It can be a variant of  ecotourism. Any village can be a tourist attraction, and many villagers are very hospitable. Agriculture is becoming highly mechanized and therefore requires less manual labor. This is causing economic pressure on some villages, leading to an exodus of young people to urban areas. There is however, a segment of urban population that is interested to visit the rural areas and understand their perspective. This segment has been rapidly growing in the past decade and has led to Rural tourism becoming a good business prospect. Rural tourism allows the creation of an alternative source of income in the non-agricultural sector for rural dwellers.The added income from rural tourism can contribute to the revival of lost  folk art  and handicrafts. It is an ideal and natural method of rural and urban economic exchange. Scheme of Rural Tourism Tourism growth potential can be harnessed as a strategy for Rural Development. The development of a strong platform around the concept of Rural Tourism is definitely useful for a country like India, where almost 74% of the population resides in its 7 million villages. Across the world the trends of industrialization and development have had an urban centric approach. Alongside, the stresses of Urban lifestyles have led to a counter urbanization syndrome. This has led to growing interest in the rural areas. At the same time this trend of urbanization has led to falling income levels, lesser job opportunities in the total areas leading to an urbanization syndrome in the rural areas. Rural Tourism is one of the few activities which can provide a solution to these problems. Besides, there are other factors which are shifting the trend towards rural tourism like increasing levels of awareness, growing interest in heritage and culture and improved accessibility, and environmental conscious ness. In the developed countries, this has resulted in a new style of tourism of visiting village settings to experience and live a relaxed and healthy life

Bombshells Benefit Calendar Business Plan :: Business Management Studies

Bombshells Benefit Calendar Business Plan Executive Summary SSSAMM Inc. plans to create a benefit calendar called, BondÂ’s Bombshells. The calendar will contain photographs of female Bond University students who have been selected to be the Bombshells from Bond Uni. The calendar will include advertisements from local vendors that appeal to the target population along with information on upcoming events on campus. The calendar will not only be functional, to keep up on action on campus, provide coupons and deals with local businesses but the photos of the Bombshells will also be enjoyable to customersÂ’ visual desires. The calendar will be created for the target audience of male students that attend Bond University. This group includes men ranging the age of 16 to 25. Another segment of the population at Bond University that could be potential customers but are not included in the target audience is male faculty and staff. Although their patronage is welcome it is not counted on. No special advertising such as posters or commercials will be used to reach customers. SSSAMM Inc. merely plans that through word of mouth and visual sales will attract customers. Sales will take place at the busiest hours of the weekday in the busiest area of campus, under the arch. SSSAMM Inc. has strong confidence that their product will be very successful. Through market research, a market for the product was established and continuous verbal advertisement was followed up with assurance by the population of success with the product. Introduction Imagine a beautiful girl dressed in brightly coloured swimwear posed with a tennis racket and a ball. This is the image that SSSAMM Inc. plans to use to sell its BondÂ’s Bombshells benefit calendar. This calendar will have the look of a professional production and the cost will only be $15. All the profits made from this product will be donated to Plan Australia, a charity whose purpose is to help end the poverty across the world. All production costs will be covered by the sale of advertisements to local businesses. The businesses will place advertisements and coupons throughout the calendar adding to the value of the product. The best kind of marketing for a product like this is word of mouth. As customers are satisfied with their purchase they will spread word to others that could be interested in the calendar. A demand has been established in the market, which was discovered through marketing research. From a poll of male students on campus a majority of them said they would buy the calendar and others suggested that there is a high percentage of others that would also buy BondÂ’s Bombshells benefit calendar.

Decoding the Jargon Essay

Create a booklet which explain the function of hardware components and identify communication between components. The pages should include photographs and diagrams to illustrate the information you include. (P1) Components communication The following diagram shows how components communicate each other’s. CPU Also known as the processor, the CPU is the heart of the computer and has two part: Control Unit The control unit controls the flow of data through the processor. Arithmetic/Logic unit (ALU) The ALU performs mathematical, logical, and decision operations in a computer and is the final processing performed by the processor. RAM A computer can only run a program when it is in memory named RAM (Random Access Memory). List of RAM such as: Double data rate synchronous dynamic random access memory (DDR SDRAM), Static Random access memory (SRAM) and Dynamic random access memory (DRAM). Hard drive A HHD is a data storage device that provides storage and retrieving digital information. Serial Storage Architecture (SSA) is a serial transport protocol used to attach disk drives to server computers. A solid-state drive (SSD) it contains no actual â€Å"disk†, it is a data storage device using integrated circuit assemblies as memory to store data. It is more quiet when it runs, more resistant to physical shock, has a lower access time and less latency. Motherboard The motherboard is the main circuit board inside a computer. A number of major hardware components are plugged into it, including the CPU, hard  drive, the BIOS memory and RAM. The most commonly found and used motherboard is ATX motherboard. It is the standard motherboard which suit to any desktop computer. Fan A computer fan is any fan inside, or attached to, a computer case used for active cooling, and may refer to fans that draw cooler air into the case from the outside, expel warm air from inside, or move air across a heat sink to cool a particular component. CPU fan: Use to cool the CPU heat sink. Graphic card Fan: The specific fan to cool down the temperature of graphic card. PSU fan: The power supply unit fan play two rules that cool down the itself and removing the warm air from the case. PSU A power supply unit converts mains AC to low-voltage regulated DC power for internal components of computer. DVD DVD is digital optical disc that can store a large amount of digital data such as text, music, image or video. b. Add a new section to the booklet to explain the purpose of TWO different Operating Systems and compare the features functions of these operating systems. (P2, M1) Window 8 is the latest vision of the Windows operating system, which was developed by Microsoft. It acts as an interface between the hardware and the user. Purpose of Windows 8 The operating system was made for personal, home or business user in the desktop, laptop, tablet and smartphone market. It makes computer easy for users to control. 1. Graphical User interface The windows operating system designed originally to replace MS-DOS, which make the computer interface more user-friendly and allows you to use your mouse to operate. Windows 8 come with a new and unique kind of use interface (UI) called Metro. 2. Accessibility. Windows 8 increase the accessibility which includes features to enable disable people to use the computer more easily, such as: Optimize visual display to allow people to see more cleanly on screen, turn on audio description for people who are blind, adjust the setting of mouse for people are using different hand. 3. Multitasking Windows 8 provided people with the ability to do multitask more easily and steady. The Graphical User Interface makes easier to navigate from different tasks. 4. A Standard Part of windows’ purpose is to create a standard for third-part software developers. All windows programs will feature in a standard format, such as the position of menu options, the way programme opened and closed down. Purpose of DOS DOS known as Disk operating system that allow people to manage the storage devices such as hard disk, solid disk, flash disk or floppy disk. DOS is the basic system that people have to using Command line prompt to communicate with computer via simple interface which is not â€Å"friendly† user interface. The DOS can’t run multitask on computer which can only load one program until it finished. But some of the features still quite useful that people still use it. Such as: 5. CHKDSK 6. GBUPDATE 7. IPCONFIG 8. PING 9. FDISK Comparison of two operating systems We can see there are many different between those two computer operating system which the Windows 8 operating system have a lots of advance features and higher performance that suit to nowadays. The DOS system usually used to be run a specific program which prevents any virus or hacker attack in the solo computer such as sale program, data base in the hospital or council data base. c. In your document explain the purpose of different software utilities which is available. Explain how software utilities can improve the performance of computer systems (P3, D1) Windows 8 Utility Virus Protection The specific program used to prevent viruses, worms and Trojans which attached in the email or website. Every computer need to install an anti-virus software and have upgrade its regular that make sure the computer more securer. Firewall The Firewall is the software that build up to prevent attack from hacker which build a protective barrier in your computer when your computer connect to the network. It controlled which software’s data can thought the network and monitored the data thought the computer. Clean-up Tools The system utility that clean up system’s rubbish to make computer running more steady and smoothly. The list of clean-up content such as: Removal of cookies Internet history Defragmentation Drive formatting Drive formatting that means to delete everything on the drive or partition to install operating system or classify your partition. You can do it from Disk management or using Formatting Command in Command prompt just like type command in the DOS OS. Utility of DOS CHKDSK Checks a disk and repair your data that might lose or corrupt from take off your disk incorrectly or your computer lost electricity when it was running. The CHKDSK help computer more secure and repair the corruption when it detects. Ping is a computer network utility that to test how quickly the host to connect to the server. This utility could help user easier to check the connectivity with network. FDISK is utility software which using on DOS to partitioning disk and manage the partition. The FDISK that formatting your disk completely that not be able to recovery and it the common tool that used in 1990s during now. Scandisk is the command to run disk-repair on the current drive. DEFRAG is Command to reorganizes files on disks to optimize performance. DEBUG is command to run Debug, a program testing and editing tool.

Food Web Diagram Essays

Food Web Diagram Essays Food Web Diagram Essay Food Web Diagram Essay Essay Topic: Web Food Web Diagram Name: Course: Institution: : Instructor: Date: Food Web Diagram Selected ecosystem – The Everglades The Florida Everglades is swampy and used to be called â€Å"River of Grass† because it runs through prairies of saw grass. This special area is home to a varied plant and animal population. Over the last century, human activities have destroyed the ecosystem for their selfish gains. They have constructed canals that transport water from the system to their homes and farms. This has changed the flow of water into the everglades, which has resulted to loss of habitat and animals due to insufficient and lack of food and water. For example, alligators lose their nests when canals and gates are opened to release water into the everglades. This is due to the massive flooding that is caused by this water. The water in the everglades has been constantly polluted by the industries and pesticides used by human being on their farms. The everglades experiences dramatic weather and climate changes throughout the year making it difficult for the animals and plants to survive. Nevertheless, the plants and animals have adapted to the harsh weather conditions in this ecosystem. The varying soils and salinity of water in this ecosystem has provided it with the millions of plant and animal species. Some plants and animals are considered endangered but are preserved in this ecosystem like the American crocodile, wood stock, snail kite, loggerhead turtle and the southern bald eagle. Herbivores (marsh rabbit, deer, apple snail) Omnivorous(mosquito fish, opossum, raccoon)

An Overview of Biomes and Climate

An Overview of Biomes and Climate Geography is interested in how people and cultures relate to the physical environment. The largest environment of which we are part is the biosphere. The biosphere is the part of the earths surface and its atmosphere where organisms exist. It has also been described as the life-supporting layer that surrounds the Earth. The biosphere we live in is made up of biomes. A biome is a large geographical region where certain types of plants and animals thrive. Each biome has a unique set of environmental conditions and plants and animals that have adapted to those conditions. The major land biomes have names like tropical rainforest, grasslands, desert, temperate deciduous forest, taiga (also called coniferous or boreal forest), and tundra. Climate and Biomes The differences in these biomes can be traced to differences in climate and where they are located in relation to the Equator. Global temperatures vary with the angle at which the suns rays strike the different parts of the Earths curved surface. Because the suns rays hit the Earth at different angles at different latitudes, not all places on Earth receive the same amount of sunlight. These differences in the amount of sunlight cause differences in temperature. Biomes located in the high latitudes (60Â ° to 90Â °) farthest from the Equator (taiga and tundra) receive the least amount of sunlight and have lower temperatures. Biomes located at middle latitudes (30Â ° to 60Â °) between the poles and the Equator (temperate deciduous forest, temperate grasslands, and cold deserts) receive more sunlight and have moderate temperatures. At the low latitudes (0Â ° to 23Â °) of the Tropics, the suns rays strike the Earth most directly. As a result, the biomes located there (tropical rainforest, tropical grassland, and the warm desert) receive the most sunlight and have the highest temperatures. Another notable difference between biomes is the amount of precipitation. In the low latitudes, the air is warm, due to the amount of direct sunlight, and moist, due to evaporation from warm sea waters and ocean currents. Storms produce so much rain that the tropical rain forest receives 200 inches per year, while the tundra, located at a much higher latitude, is much colder and dryer, and receives just ten inches. Soil moisture, soil nutrients, and length of growing season also affect what kinds of plants can grow in a place and what kinds of organisms the biome can sustain. Along with temperature and precipitation, these are factors that distinguish one biome from another and influence the dominant types of vegetation and animals that have adapted to a biomes unique characteristics. As a result, different biomes have different kinds and quantities of plants and animals, which scientists refer to as biodiversity. Biomes with greater kinds or quantities of plants and animals are said to have high biodiversity. Biomes like the temperate deciduous forest and grasslands have better conditions for plant growth. Ideal conditions for biodiversity include moderate to abundant precipitation, sunlight, warmth, nutrient-rich soil, and a long growing season. Because of the greater warmth, sunlight, and precipitation in the low latitudes, the tropical rainforest has greater numbers and kinds of plants and animals than any other biome. Low Biodiversity Biomes Biomes with low precipitation, extreme temperatures, short growing seasons, and poor soil have low biodiversity fewer kinds or amounts of plants and animals due to less than ideal growing conditions and harsh, extreme environments. Because desert biomes are inhospitable to most life, plant growth is slow and animal life is limited. Plants there are short and the burrowing, nocturnal animals are small in size. Of the three forest biomes, the taiga has the lowest biodiversity. Cold year-round with harsh winters, the taiga has low animal diversity. In the tundra, the growing season lasts a mere six to eight weeks, and plants there are few and small. Trees cant grow due to permafrost, where only the top few inches of the ground thaw during the short summer. The grasslands biomes are considered to have more biodiversity, but only grasses, wildflowers, and a few trees have adapted to its strong winds, seasonal droughts, and annual fires. While biomes with low biodiversity tend to be inhospitable to most life, the biome with the highest biodiversity is inhospitable to most human settlement. A particular biome and its biodiversity have both potential and limitations for human settlement and meeting human needs. Many of the important issues facing modern society are the consequences of the way humans, past and present, use and change biomes and how that has affected the biodiversity in them.

Asking for Extensive Time Off by Employees Essay

Asking for Extensive Time Off by Employees - Essay Example to identify and implement required programs and policies in the organization providing equal employment opportunity, filling the current openings through interviews, training, resolving safety problems and providing benefits in wages and other increments. As a strategic human resource consultant for 1995 Auto Corporation based in Central Colorado, a company manufacturing emerging lighting systems for first responder vehicles, a HR policy needs to be put in place to resolve the issues of human resource and employee grievances need to be addressed with regard to extensive time off by employees and to develop a leave policy in consideration to employer and to extend harmonious relationship between employer and employees. R. Shaffer has been operating as the sole proprietor of 1995 Auto Corporation for 18 months and used the services of her family members to help her operate in the business, because of which she didn’t felt it important to apply for unemployment insurance, purchase a general liability insurance policy or workers compensation policy. However with increase in the business operations, the company opted for aggressive hiring strategy due to which the company now has 88 unionized and 22 non unionized employees. Despite the growth in business operations and employee strength, the company does not has dedicated human resource cell and the activities pertaining to HR are managed by Production Operations Manager who has limited knowledge with regard to HR policies, practice and regulation which over the time resulted in employee grievances. The present issue is concerned with extended time off from work by most of the employees and the owner expresses inability to sanction the same due to effects on productivity. However, it is not known whether the employees who requested for the extensive time off, are unionized or non-unionized. Every employer within US has to abide by the rules and regulations set in the Family and Medical Leave Act of 1993. The FMLA

Royal Mint Production Management Case Study Example | Topics and Well Written Essays - 3000 words

Royal Mint Production Management - Case Study Example It is clear that Royal Mint wants to establish itself as a low cost producer through economies of scales i.e. Mass Production at a reduced cost. Companies plan and forecast the demand according to the future needs of the market. Forecasting demand assists in decision making with respect to investment in plant and machinery, market planning and future sales. Some of the popular forecasting methods include In this Case, Royal Mint Estimates the demand on Time series basis. In the UK, the Treasury contracts with Royal Mint on an annual basis for the likely requirements for coin in 12 months. The Mint meets every three months with executives from the UK clearing banks to discuss their currency requirements in the shorter term. These estimates are then updated at weekly planning meetings and the demand is forecasted and Royal Mint follows a Just in time work schedule. Based on these estimates, the raw material is procured and safety stock is maintained. Agile manufacturing is the ability to accomplish rapid changeover between the manufacture of different assemblies. Rapid changeover is further defined as the ability to move from the assembly of one product to the assembly of a similar product with a minimum of change in tooling and software. Rapid changeover enables the production of small lot sizes, allowing for just-in-time' production. Inventory Control - Safety Stock Inventory control is a planned approach of determining what to order, when to order and how to order and how much to stock so that costs associated with buying and storing are optimal without interrupting production and sales. Safety stock is an important measure to be calculated regarding inventory. This ensures efficient purchasing, storing, consumption and accounting for materials. This also ensures that there is no shortage of product and there is adequate supply of product to customers. This improves delivery time and increases the reliability measure of a company. Inventory Control must be established to avoid huge accumulation of inventory. The Order level and Order quantity must be estimated prior to avoid shortages and reduce the customer lead time. These estimations in practical aspects are not accurate to the core. The estimations might be either higher or in some cases below the exact demand. To avoid this discrepancy, Safety stock is determined. In order to ensure that additional stock is maintained to meet the customer demand, the Safety stock level can be calculated as per the following formula. Safety stock = (Maximum Lead time - Normal Lead time) * Consumption rate Q2.Explain the criteria which the Mint will need to take into account when it designs newcoinage. The criteria which

Business Process Transformation in Catmart Co Case Study - 24

Business Process Transformation in Catmart Co - Case Study Example The changes can affect stakeholders such as product development specialists, inventory control specialist and the buyers mostly (Tà ¸nnessen, 2014). Catmart intends to merge with TLP for enhancing the process of new product development. TLP is a United States (US) based e-commerce company, which is involved in selling used products. Catmart expects that the marketing tie-up will leverage the strength of both companies and generate mutual benefits in the long run. The merger can help in the business process transformation effectively. After the merger, the company will be equally involved in purchasing and selling products. The merger can entail effective cost savings and help Catmart to grow (Tà ¸nnessen, 2014). It can enhance business opportunities for the company. A compact business model can thoroughly help in the proper understanding pertaining to the effectiveness of the BPR. The business process reengineering model that can be suitable for Catmart in order to sustain in the online marketing business is laid down below. Catmart should ensure that the adaptation of a new form of service is conveyed to all individuals who would be affected by the change. All stakeholders must be reported about variations in the process of business through proper meetings (Tà ¸nnessen, 2014). Extensive meetings with the distributors are essential. They are the lifeblood of a business and neither Catmart nor TLP can operate successfully without them. Besides the existing distributor, the tie-up will introduce a new one. So, informing the distributors of both the companies about the tie-up is important (Tà ¸nnessen, 2014). The workflow between the distributors should be divided equally. Catman should secure that the profitability of the distributors does not diminish and in turn, de-motivate them to remain associated with the company.